Custom logo design for small businesses and startups.
Your logo has to work everywhere your business shows up: a phone screen, a shop sign, an invoice, a social profile. Dot Dzinr designs custom logos that hold up at every size and hands them over with the files and variations you need to use them properly.
More than one logo file.
A logo is used in dozens of places, so it is designed as a small system rather than a single image.
A primary logo
The main version of your mark and name, designed around your business, your customers and the places the logo will actually live.
Variations for every layout
Horizontal and stacked versions, an icon or monogram for small spaces like profile pictures and browser tabs, plus one-color and reversed versions for dark backgrounds.
Production-ready files
Files for print and screen, so you can hand them straight to a printer, sign maker or web developer without going back to the designer.
Simple usage rules
Clear space, minimum size and color codes, so the logo is used the same way every time, by you or anyone you hire.
What files should a professional logo package include?
Whoever designs your logo, these are the files you should receive. If a designer hands over only a JPG, you will run into problems the first time you print a banner or embroider a shirt.
Vector files: AI, EPS, SVG and PDF
Vector files scale to any size without going blurry. Printers, sign makers and embroidery shops ask for these. SVG is also the best format for websites.
PNG with a transparent background
For websites, presentations, documents and social media, where the logo sits on top of a color or photo.
JPG
For email signatures and quick uses where a transparent background is not needed.
Small square versions
Icon-only files sized for favicons, app icons and social profile pictures, where a full logo would be unreadable.
Color codes
HEX for websites, RGB for screens and CMYK for print, so your colors match across every supplier.
Light and dark versions
Versions for light and dark backgrounds, so the logo never disappears into the background it sits on.
How a logo project works.
Brief and research
You tell us about your business, your customers and where the logo will be used. We then research your competitors and your audience before designing anything.
Sketches and concepts
Ideas are explored as hand sketches first. The strongest become two to three distinct logo directions, each presented with the reasoning behind it, not a page of random options.
Refinement
The chosen direction is refined with your feedback and tested at small and large sizes, in color and in one color.
Files and handover
Final files for print and screen, the variations you need and simple usage rules.
Recent logo design work.
When should a business redesign its logo?
A redesign is worth it when the logo is costing you something: trust, clarity or money spent fixing files. These are the most common signs.
It breaks at small sizes
Fine details and thin lines disappear on a phone screen, in a browser tab or as a social profile picture.
It was made in a hurry
It came from a template or a logo generator, so it looks generic and other businesses may be using something very similar.
It no longer fits the business
You have moved upmarket, changed what you offer or started selling in new markets, and the logo still looks like the business you were.
You do not have proper files
You only have a low-resolution JPG, so every new sign, shirt or website turns into a problem.
A refresh keeps what customers already recognize, such as a color, a shape or the style of the name, and fixes the rest. A full redesign starts again from the brief. We will tell you honestly which one your business needs. More about our logo redesign service.
Logo design questions.
How much does a logo cost?
Logo design at Dot Dzinr starts at $299. The final price depends on the type of logo (a wordmark, lettermark, symbol or mascot), how many concepts and variations you need, and whether it is part of a complete brand identity. Send a short description of your business and you will get a free quote for exactly what you need. Read what affects the cost of a logo.
Do I need a logo or a full brand identity?
If you are just launching, a well-made logo with proper files is often enough. Once you are producing packaging, signage, a website and regular social posts, a brand identity keeps all of it consistent.
Do you work with clients outside Pakistan?
Yes. Dot Dzinr works remotely with clients in the US, Canada, the UK, Europe and Australia, over email, WhatsApp and video calls.
How do we start?
Send a message through the contact page, email or WhatsApp with your business name, what you do and where the logo will be used. You will get a reply within 12 to 24 hours.