LeanMeals needed a mark that could move with the product, not just sit on top of it. A meal-prep brand's packaging shifts by line and by season, foil-stamped containers, bold printed sleeves, single-color labels, and the logo had to read as the same brand in every one of those contexts without needing a redesign each time.
The "L" and "M" interlock into one continuous lettermark rather than two separate letters set side by side, with a fine inline detail traced through the shape that keeps the letterforms distinct at small sizes. A bold, rounded wordmark sits underneath, matching the mark's confident, appetite-friendly weight.
Rather than lock the brand to a single color, the mark was built to run in three ready-to-use fills, a deep maroon, a warm orange-gold, and black, so LeanMeals can match the logo to a container, a label, or a marketing piece without touching the artwork itself.
