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Logo Design · Lettermark

Shami.B

A custom monogram fusing "S" and "B" into one continuous stroke, an ownable mark simple enough to hold its shape from a favicon up to a full lockup.

ClientShami.B
RoleLogo Design
DeliverablesMonogram, Wordmark Lockup
Logo Design Lettermark Monogram
Shami.B logo lockup
Challenge

Shami.B needed a mark built from initials that could carry the whole brand on its own, not just a wordmark with the letters set side by side, but a monogram distinctive enough to work as a standalone icon. It had to read cleanly at the size of a favicon or an app icon and still hold up as a full lockup.

Solution

The mark draws "S" and "B" as one continuous stroke rather than two separate letters set next to each other: the "S" flows through the center while the "B" anchors the outer shape, so the two initials read as a single, cohesive form. The result is dynamic without being fussy, simple enough to reduce to a small icon and still recognizably the same mark at full size.

Concept

Two letters, one stroke.

The "S" runs through the center of the "B" rather than sitting beside it, so the two initials merge into a single continuous form.

Breakdown of the Shami.B monogram showing letters S and B merging into one stroke
S + B merged
Early hand-drawn concept sketch of the Shami.B monogram
Early concept sketch
Process

Discover

Brief centered on one requirement: a monogram built from "S" and "B" that could stand alone as an icon.

Sketch

"S" and "B" explored by hand as a single continuous stroke before moving to vector.

Deliver

Monogram and full wordmark lockup finalized and handed off.

Results

The result is a single monogram Shami.B can run as a standalone icon or a full lockup and have it read as the same mark either way.

2Initials unified in one mark
1Icon and lockup, same mark

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