A custom monogram fusing "S" and "B" into one continuous stroke, an ownable mark simple enough to hold its shape from a favicon up to a full lockup.
Shami.B needed a mark built from initials that could carry the whole brand on its own, not just a wordmark with the letters set side by side, but a monogram distinctive enough to work as a standalone icon. It had to read cleanly at the size of a favicon or an app icon and still hold up as a full lockup.
The mark draws "S" and "B" as one continuous stroke rather than two separate letters set next to each other: the "S" flows through the center while the "B" anchors the outer shape, so the two initials read as a single, cohesive form. The result is dynamic without being fussy, simple enough to reduce to a small icon and still recognizably the same mark at full size.
The "S" runs through the center of the "B" rather than sitting beside it, so the two initials merge into a single continuous form.


Brief centered on one requirement: a monogram built from "S" and "B" that could stand alone as an icon.
"S" and "B" explored by hand as a single continuous stroke before moving to vector.
Monogram and full wordmark lockup finalized and handed off.
The result is a single monogram Shami.B can run as a standalone icon or a full lockup and have it read as the same mark either way.