Accredited Bookkeeping needed a mark before it needed anything else, no existing logo, no visual shorthand a client could recognize on an invoice or a shirt. The brief called for something simple and rounded, built from a short list of symbols the client felt represented the work: puzzles, plants, trees, flowers, or cardinals, each meant to stand in for completeness and accuracy in the books. It had to read clearly at icon size and still look considered as a full lockup.
Of the symbols on the table, the puzzle piece was the one that mapped directly onto the actual work: two interlocking pieces read instantly as problem-solving and precision, and as figures balancing into place, a quiet nod to books that balance. The icon is built from simple rounded shapes so it holds its form from a browser tab up to an embroidered cap.
The palette runs on two blues set by the client's own brief, a steel blue and a deeper royal blue, backed by a soft neutral tint for backgrounds and digital surfaces. Clean, bold sans-serif type carries the wordmark so the name stays legible next to the icon at any size, keeping the whole system easy to specify correctly wherever it's printed or stitched.
