Brand identity design for small businesses and startups.
A logo is the smallest deliverable, not the whole job. A brand identity is the system underneath it: color, type, packaging and guidelines, so your business looks consistent on every card, post, package and sign as it grows past the first launch.
Logo design
Marks and wordmarks designed to work at 16 pixels and on a billboard, in one color and in full, with every file format you need.
Logo design serviceBrand systems & guidelines
The rulebook: color, type, spacing and usage, so the brand stays consistent as your team, printers and suppliers grow.
Packaging & print
Packaging, labels, business cards, letterheads and signage designed on the same system, so the brand looks the same in hand as it does on screen.
What is included in a brand identity project?
The exact scope depends on your business, but a complete identity usually covers these parts.
Logo suite
A primary logo plus horizontal, stacked, icon and one-color versions for every layout and background.
Color palette
Primary and supporting colors with HEX, RGB and CMYK codes, so screens and printers reproduce them accurately.
Typography
Typefaces for headlines and body text, with simple rules for how to use them.
Brand guidelines
A document that explains how to use the logo, colors and type correctly, including clear space, minimum sizes and what not to do.
Applications
The identity applied to the things you actually use, such as business cards, letterheads, social media templates, packaging or uniforms.
Production-ready files
Final files for print and screen, organized so you or any supplier can find the right version quickly.
How a brand identity project runs.
Four stages, always in this order, because a system built out of sequence is the fastest way to end up redoing it.
Discover
We look at your category, your competitors and the business itself: what the brand needs to say before deciding how it looks.
Direction
Two to three distinct concepts, presented with reasoning: not mood boards, but arguments for a point of view.
Design
The chosen direction built out into a full system: mark, palette, type, packaging and every application it needs to cover.
Deliver
Production-ready files and a guideline document, so the identity can be used correctly without coming back to the designer.
Brand identities we have designed.
Brand identity questions.
Do I need brand guidelines?
If more than one person creates things for your business, such as a printer, a social media manager or a web developer, yes. Guidelines are what stop the logo from being stretched, recolored or placed on the wrong background.
Can you refresh my existing brand instead of starting over?
Yes. A refresh keeps what customers already recognize and fixes what is holding the brand back. Read when a logo redesign makes sense.
Do you design for businesses outside Pakistan?
Yes. Dot Dzinr works remotely with clients in the US, Canada, the UK, Europe and Australia.
Do you offer anything besides design?
Dot Dzinr also offers AI automation for small business workflows as a separate service.
Social media design & illustrations
Custom illustrations and social content systems that keep every post on-brand, from post templates to story kits.