Logo redesign and brand refresh for growing businesses.
Your business has grown, but your logo has not. Dot Dzinr redesigns and refreshes logos for small businesses: we keep what your customers already recognize, fix what is holding the brand back, and hand over a complete set of files so the new logo is used correctly everywhere.
Two different jobs, and you may only need the smaller one.
Before any design work, we look at your current logo and tell you honestly which of these it needs.
Logo refresh
Keeps the core of your existing logo, such as the symbol, the shape or the colors customers know, and fixes the problems: cleaner lines, better spacing, a modern typeface, and versions that work at small sizes. Best when people already recognize your logo and the issues are mostly technical.
Full logo redesign
Starts again from the brief. Right when the current logo no longer represents the business, was made from a template, or is too weak to build on. Usually keeps something familiar, such as a color or the name style, so existing customers can still connect old and new.
When should a small business redesign its logo?
A new logo is worth it when the old one is costing you something: trust, clarity, or time and money spent fixing files.
It falls apart at small sizes
Thin lines and fine details disappear on a phone screen, in a browser tab or as a social media profile picture.
It came from a template or generator
It looks generic, and other businesses may be using something very similar.
It no longer matches your business
You have moved upmarket, changed what you offer, or started selling in new countries, and the logo still looks like the business you were.
It looks different everywhere
Every sign, shirt and social post uses a slightly different version because there was never a proper master file.
You only have a low-quality JPG
Every new print job, website or product turns into a search for a file that does not exist.
Customers and investors judge you on it
When you compete with bigger companies, a dated logo makes a good business look smaller and less established than it is.
How a logo redesign works.
Review what you have
We look at your current logo, where it is used and what customers already associate with it, then recommend a refresh or a full redesign.
Concepts
Two to three directions, each explained: what is kept from the old logo, what changes, and why.
Refinement
The chosen direction is refined with your feedback and tested at small and large sizes, in color and in one color.
Files and rollout
Final files for print and screen, plus a simple checklist of everywhere the old logo needs replacing.
Where to replace your logo after a redesign.
A redesign only works if the new logo replaces the old one everywhere. These are the places most businesses forget.
Online
Website header and favicon, social media profile pictures and cover images, Google Business Profile, marketplace listings and online directories.
Documents
Email signatures, invoices and quote templates, presentation decks, contracts and letterheads.
Physical
Signage, vehicles, uniforms, packaging and labels, business cards and printed marketing material.
Logo redesign questions.
How much does a logo redesign cost?
A redesign is quoted like a new logo: logo work at Dot Dzinr starts at $299, and the final price depends on whether you need a refresh or a full redesign, the type of logo, and how many variations and files you need. Read what affects the cost of a logo.
Will I lose customers who know my old logo?
Not if the change is handled well. A refresh keeps the parts people recognize, and even a full redesign can carry over a color or the style of your name so the connection is clear.
Do I get new files in every format?
Yes. You receive production-ready files for print and screen, including vector files, transparent PNGs and small versions for icons. See which logo files you should have.
Can you redesign a logo someone else made?
Yes. Most redesign clients come with a logo made by another designer, a template or a logo generator. Send what you have, even if it is only a JPG.