Zar Rasha
A location pin fused with a bold "Z" and a directional arrow, built to say speed and delivery reach before a customer reads a single word.
Food delivery apps live and die by a glance, a customer scrolling a crowded app store or a driver's bag spotted across a parking lot. Zar Rasha needed a mark that read instantly as "delivery" without leaning on the same pin-and-fork clichés every other app in the category already uses, and one that still held its shape reduced to an app icon.
The mark sets a bold "Z" inside a location pin, built from two opposing arrows so the same shape reads as both a place and a route. It's a mark that does two jobs at once: it says "Zar Rasha" and it says "on the way" in the same silhouette, no separate delivery icon required.
A confident red carries the appetite and urgency the category runs on, backed by white for contrast and a gold accent, drawn as a lightning-bolt divider through the wordmark, that signals speed without needing its own icon. A clean, geometric sans wordmark sits underneath, direct and easy to read at a glance.
One mark, built to run on red or cream.
The full-color lockup on the brand's primary red, and a reversed treatment for lighter packaging and print.
Appetite and urgency, with a signal of speed.
Three colors, easy to specify correctly on a packaging order or a print run.
Carries the mark and wordmark on the primary red, keeping the logo legible at any size.
The primary brand color, chosen to signal appetite, energy, and urgency across the category.
An accent used sparingly, most visibly as the lightning-bolt divider through the wordmark.
A geometric sans built to read fast.
Figtree carries the wordmark and every headline across the guidelines, in Bold for weight and Regular for detail.
Figtree Bold
Primary display weight0 1 2 3 4 5 6 7 8 9
Figtree Regular
Text & supporting weight0 1 2 3 4 5 6 7 8 9
Tested on the bag, not just the deck.
The mark applied to print, delivery packaging, and fabric, the surfaces a delivery brand actually lives on.
Discover
Brief centered on standing out in a category crowded with generic pin-and-fork marks.
Design
Pin, "Z," and arrow fused into one mark, with the color palette and wordmark built alongside it.
System
Typography and both color modes documented so the mark stays consistent everywhere it lands.
Apply
Mark tested across print, delivery packaging, and fabric before handoff.
The result is a single mark Zar Rasha can run on a delivery box or an app icon and have it read as speed and delivery every time.
This project is part of our brand identity design work. See also logo design.